Jade Palace Collective is an online platform dedicated to reselling vintage shoes, accessories and homeware to search amongst the discarded and recontextualising them for the here and now. To mark their first addition to stock contemporary fashion brand YAT PIT, Zyxt was commissioned to conceptualise, design and art direct the project and its on-going design direction.
The concept behind producing the publication is to explore the narrative of Jade Palace and YAT PIT’s shared Chinese identity, grassroots culture and a renewed energy to re-love a culture lost through their mutual affinity towards the notion of “ugly beauty”.
The design reinterprets, reflects and echos the images shot by the four selected photographers with three different photoshoots of YAT PIT’s collection. Each printed object retains their individual stories and styles while adding our own extensions through variable formats, paper stock, visual and cultural cues to amplify the notion of “ugly beauty”. Harry Chan’s work is presented on newsprint paper that folds out into posters as a reaction to the rawness of the photographic style and streets of Sham Shui Po where its been shot at. Joyce Ng’s editorial images are translated onto glossy magazine paper. Zhuo Chen and Mika Kailes’ is a playful nod to Chinese takeaway menus with its red motif and gatefold format. The behind-the-scene images shot on a 35mm film is reflected as a series of film print sized postcards. All printed objects are contained within a clear zip sleeve covered with stickers of off-shoot images and illustrated motifs hinting a traditional Chinese worship bag. Resulting Jade Palace Collective presents: YAT PIT being a collection of printed objects that crosses between a brand and lookbook for both Jade Palace and YAT PIT.