• OUT NOW: Limited Edition Publication – Jade Palace Collective presents: YAT PIT
  • OUT NOW: Limited Edition Publication – Jade Palace Collective presents: YAT PIT
  • OUT NOW: Limited Edition Publication – Jade Palace Collective presents: YAT PIT

Information

Zyxt is a graphic design and art direction studio working on commissioned and self-initiated projects. We work on visual identities, publishing and online projects.

Currently based in the UK and France while working virtually, our practice seeks to form partnerships with artists, designers, curators, publishers, cultural organisations and institutions.

Methodology

Zyxt works as a Graphic Designer, Creative / Art Director with a progressive design and conceptually-led approach. We ground ourselves with close-dialogues and experimentations with our collaborators and commissioners as starting points in shaping the conceptual and visual frameworks of our projects.

Zyxt’s studio model is based on a transdisciplinary space which grows and contracts specialists for each project’s distinctive purpose so as to fluidly create and move between mediums and disciplines.

List of Projects

SELECTED PROJECTS

Selected Project

Publication | Art Direction

Jade Palace Collective presents: YAT PIT

Jade Palace Collective presents: YAT PIT

Jade Palace Collective is an online platform dedicated to reselling vintage shoes, accessories and homeware to search amongst the discarded and recontextualising them for the here and now. To mark their first addition to stock contemporary fashion brand YAT PIT, Zyxt was commissioned to conceptualise, design and art direct the project and its on-going design direction.

The concept behind producing the publication is to explore the narrative of Jade Palace and YAT PIT’s shared Chinese identity, grassroots culture and a renewed energy to re-love a culture lost through their mutual affinity towards the notion of “ugly beauty”.

The design reinterprets, reflects and echos the images shot by the four selected photographers with three different photoshoots of YAT PIT’s collection. Each printed object retains their individual stories and styles while adding our own extensions through variable formats, paper stock, visual and cultural cues to amplify the notion of “ugly beauty”. Harry Chan’s work is presented on newsprint paper that folds out into posters as a reaction to the rawness of the photographic style and streets of Sham Shui Po where its been shot at. Joyce Ng’s editorial images are translated onto glossy magazine paper. Zhuo Chen and Mika Kailes’ is a playful nod to Chinese takeaway menus with its red motif and gatefold format. The behind-the-scene images shot on a 35mm film is reflected as a series of film print sized postcards. All printed objects are contained within a clear zip sleeve covered with stickers of off-shoot images and illustrated motifs hinting a traditional Chinese worship bag. Resulting Jade Palace Collective presents: YAT PIT being a collection of printed objects that crosses between a brand and lookbook for both Jade Palace and YAT PIT.

Limited edition of 50.

Photographer: Harry Chan, Joyce Ng, Zhuo Chen and Mika Kailes.
Campaign Art Direction and Photography: Zyxt with Kelly Cho.

Featured on Its Nice That, Ugly beauty and challenging established norms feature in Jade Palace’s collaboration with Yat Pit, 2019

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Selected Project

Art Direction | Website

Kevin Kloecker

Kevin Kloecker

Kevin Kloecker is a video commissioner that oversees the creation process of video and film works centring around youth and music culture, working alongside international talents such as Travis Scott, Jay-Z, Troye Sivan, Migos, Lil Yachty and A$AP Mob.

The design concept takes visual cues of track-lists and credit lists seen in music and film, setting back against a subtle yet immersive preview of the video that encapsulates the screen on each title, as if flicking through a TV screen.

Cover Image: Still Image from Day Wave, Something Here, directed by Laura-Lynn Petrick

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Selected Project

Identity | Website

Arielle Berman Casting

Arielle Berman Casting

Arielle Berman is a casting director and photographer based in New York.

Through an on-going partnership with Arielle, Zyxt was commissioned to design the website to showcase her casting works.

The design is minimalistic in approach to edit and display the essential; her works. It is presented in a utilitarian and uniformed way to aim for equality in content, resulting in a consistent grid structure with hints of subtle interactions.

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Selected Project

Identity | Art Direction | Website

X

X

X is an online publishing platform that brings emerging and established aritsts together to create a contemporary setting that offers perspectives, commentaries and references focusing on the art scene in Singapore – with each issue offering raw and unfiltered writings, hyperlinks, interviews and playlists.

Zyxt was commissioned to rename, art direct, and design a website with the aim of  creating a provocative platform that stirs emotions and prompts responses.

The name ‘X’ (eks) was developed to underpin the idea of an online platform being direct, daring and free from constraints; a no-brand approach to create an aura of anonymity – disturbing the idea of what an identity should be, while acting as a blank canvas providing open interpretation to its symbolic connotations of the identity.

From this standpoint, the website design prompts discovery through unexpected juxtaposition, experimentation and randomisation of various interactions experienced throughout the site. It aims to provoke users to create their own interpretations and relationships with the content and its underlying meanings.

Cover Image: Courtesy of X (Winnie Yip)

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Selected Project

Identity | Art Direction | Branding | Print & Digital Collateral

Housework (Press)

Housework (Press)

Housework(Press) is a South East London based Risograph print press, publisher and graphic design studio established in 2016.

Risograph is a popular brand of stencil duplicator first manufactured in 1986 in Japan by the Riso Kagaku Corporation. Risograph printers were originally designed for high volume printing and copying, most commonly used by political parties, churches, schools and hospitals. They have since been adopted by the creative community for their cost efficiency, speed and rich print texture.

The design concept embraced the multiple facets of Housework(Press) – taking visual cues from the physical process of Risograph printing; duplication, creating multiples from one master stencil. This is visually interpreted by incorporating the use of repetition within the identity; a structured and interchangeable system for the future development.

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Selected Project

Typeface

Vetemon

Vetemon

If I had to explain very simply, I study how people came to be.
That could explain why I happen to be in Sinnoh.
In Sinnoh, there is a myth on how the world came into existence.
Investigating that myth may give me insight on the emergence of people.
I found something very interesting soon after arrival.
You may have it, if you’d like.

I’m told that Plate was created at the same time as Sinnoh.
The plate I found bears this inscription.
The rightful bearer of a Plate draws from the Plate it holds
The rightful bearer, I think, may point to the shaper of this world.
Oh, by the way, I’m only interested in the words and thoughts left behind. Physical artifacts like that Plate don’t interest me once I’ve read them.
I hope we meet again somewhere.

Available in Mythical.

Image 1–7: Courtesy of NASA & NSSDC

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Selected Project

Publication | Poster

BUT NOW SPACE WAS PART OF THE OBJECT¹

BUT NOW SPACE WAS PART OF THE OBJECT¹

BUT NOW SPACE WAS PART OF THE OBJECT¹ is an inquiry into whether or not a typeface can be absent in its own type specimen. Negative space becomes positive space, secondary becomes primary, reference becomes content. False protagonist Booq Alt delivers the performance of Booq—a typeface whose identity can only be imagined through the interplay of transcribed lectures by John Freeman, Esa Matinvesi and Krister Olsson from Booksfromthefuture Summer School 2015 and a pool of public domain images.

A publication by Masaki Miwa and Ying Tong Tan, published in parallel with The Multiple Lives of a Blank Book (Booksfromthefuture, 2015).

Poster design featured in Ficciones Typographika 1642, published by Formist Editions, 2019.

Featured on It’s Nice That, Books From The Future’s experimentally collaborative and investigative publishing, 2017.

First edition, Print on demand
Softcover, 107.95 x 174.752mm, 388 pp
ISBN 978-1-326-40233-4

Publisher: Zyxt and Booksfromthefuture
Editor: Masaki Miwa, Ying Tong Tan, Yvan Martinez and Joshua Trees
Guest Editors: Krister Olsson and Esa Matinvesi
Concept and Design: Masaki Miwa and Ying Tong Tan

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Selected Project

Typeface

Metaphon

Metaphon

Metaphon is a typeface created using Metaflop, an open source web application which allows users to create and customise a font within a set of parameters.

Metaphon was designed for use in BUT NOW SPACE WAS PART OF THE OBJECT¹, acting as an in-between agent for the contrasting typefaces used in the publication – the constrained rigidity of Booq and Booq Alt against the classical engraving style of Daubenton (designed by Olivier Dolbeau).

Weights include Regular, Italics, Bold and Bold Italics.

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Selected Project

Typeface | Contribution

Booq Alt

Booq Alt

Booq Alt is a spin/evolution of the typeface Booq. Similar in its dimensions and modular components designed within the structural limitations set by Booq’s G.D.A.A Manifesto. It is based on creating a range of alternate glyphs that pretends to act as a compilation of various individual spinoffs – a visualisation of the usage and the spread of the manifesto resulting in a pool of alternate forms.

Booq Alt’s form stems from the idea of one’s innate reluctance to conform (in this case to the limitations set by the manifesto), giving birth to awkward shapes, kinks, oddities, and distortions – finding balance amongst this architectonic frustration while sticking within the manifesto’s rules.

It is a celebration of experimentation, beauty in deformities, and of alternate forms created through the breaking and re-making of a system. To celebrate this unexpectedness in experimentation, the typeface is also programmed to allow randomisation of its alternate glyphs during the act of typing.

Weights include Regular and Bold.

Featured in The Digital Revolution as a catalyst for design plagiarism, and how this impacts designer engagement in the practice of type design, published by Joey Lim, 2016.

Featured in The Multiple Lives of a Blank Book, published by Booksfromthefuture, ISBN 978-0-9573509-3-9, 2015.

Image 7: Courtesy of Draw Down Books

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Selected Project

Typeface | Contribution

Booq

Booq

G.D.A.A (Graphic Designer as Architect) was established in 2015. Born from Graphic Design’s admiration towards Architecture’s role in possessing socio-cultural status, historical significance, and the creation of ‘works of art’. G.D.A.A aims to achieve equal or greater status for the Graphic Design discipline. This is attained by creating works that incorporate architectural methodologies into graphic design practice — by following a site-specific manifesto, from which Booq was created.

Booq is a typeface consisting of interlocking components based on the architectural structure of the blank book provided by Booksfromthefuture as part of a commissioned contribution to their Summer School 2015. Booq is built upon a set of rules — only utilising the cover, spine, spread, arc, and manipulating the paper of the book as the dimensional structure to construct a typeface.

Available in Regular.

Booq type specimen, BUT NOW SPACE WAS PART OF THE OBJECT¹, published by Zyxt and co-published by Booksfromthefuture, ISBN 978-1-326-40233-4, 2015.

Featured in The Digital Revolution as a catalyst for design plagiarism, and how this impacts designer engagement in the practice of type design, Joey Lim, 2016.

Featured in The Multiple Lives of a Blank Book, Booksfromthefuture, 2015.

Image 1–7: Courtesy of Rijksmuseum
Image 7: Courtesy of Draw Down Books

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Information

Zyxt is a graphic design and art direction studio working on commissioned and self-initiated projects. We work on visual identities, publishing and online projects.

Currently based in the UK and France while working virtually, our practice seeks to form partnerships with artists, designers, curators, publishers, cultural organisations and institutions.

Methodology

Zyxt works as a Graphic Designer, Creative / Art Director with a progressive design and conceptually-led approach. We ground ourselves with close-dialogues and experimentations with our collaborators and commissioners as starting points in shaping the conceptual and visual frameworks of our projects.

Zyxt’s studio model is based on a transdisciplinary space which grows and contracts specialists for each project’s distinctive purpose so as to fluidly create and move between mediums and disciplines.

List of Projects

Working with & for

  • University of the Arts London, Central Saint Martins (UK)
  • Åbäke (UK)
  • Public School (IL)
  • Booksfromthefuture (UK)
  • Francis Upritchard with Åbäke (UK)
  • MIMOCA Museum of Contemporary Art with Åbäke (JPN)
  • National Arts Council (SG)
  • NUS Museum (SG)
  • Central Saint Martins Fashion Womenswear & Fashion Textiles Exhibitions (UK)
  • Capitol Music Records / Universal Music Group (US)
  • Marta Jakubowski (UK)
  • Krister Olsson (US)
  • Singapore Tyler Print Institute (SG)
  • Herrick Gallery with Åbäke (UK)
  • Polimekanos (UK)
  • Jade Palace Collective (UK)
  • Housework(Press) (UK)
  • Grey Projects (SG)
  • Federico Antonini (IT)
  • Kevin Kloecker (US)
  • Young Printmakers League (SG)
  • Condozine (IT)
  • X (SG)

Publications at

  • ICA London (UK)
  • Draw Down Books (US)
  • Good Press Gallery (UK)
  • &: christophe daviet-thery (FR)
  • Tipitin (UK)
  • Rijksmuseum Research Library (NL)

Exhibitions, Talks & Workshops

  • Ideal Science: A Risographic Survey, Newlyn Art Gallery (UK)
  • Korean Society of Typography, 12th Annual Exhibition tE12 (KR)
  • Photozine workshop at DECK, in conjunction with Steidl Deck: 1001 Steidl Books Exhibition (SG)
  • Talks and workshops at The Book Show (SG)
  • Future Imperfect group exhibition with the Young Printmakers League 2016, Mulan Gallery (SG)
  • Displayed at Reading Room exhibition by Mail, curated by Draw Down Books at The Utah Museum of Contemporary Art (US)
  • Eau De Lacoste L.12.12 Noir group exhibition with Lacoste, London (UK)
  • Workshops with Singapore International Photography Festival (SG)
  • Typeface displayed at Ampersand 2013: The Web Typography Conference Brighton (UK)

Contributions & Features

  • It’s Nice That, with Booksfromthefuture (UK)
  • Ficciones Typografika, Erik Brandt (US)
  • The Digital Revolution as a catalyst for design plagiarism, and how this impacts designer engagement in the practice of type design, Joey Lim (UK)
  • The Multiple Lives of a Blank Book, Booksfromthefuture (UK)
  • Creator, Typography Seoul (KR)
  • Thought Experiments in Graphic Design Education, Booksfromthefuture (UK)
  • New York Times International Herald Tribune with Åbäke (US)
  • Creative Review Blog (UK)
  • Justified Magazine, Issue 1 (UK)

Contact & Subscribe

For inquiries, projects and collaborations please contact:
studio@zyxt.info